ebs. is the specialist partner international building materials manufacturers trust to navigate compliance, activate distribution, generate demand, and build durable revenue across Australia and New Zealand.
Australia has some of the most rigorous building standards and tightest specifier networks in the world. Manufacturers that approach it like any other Western market routinely lose two to three years of runway finding this out the expensive way.
Discuss Your Market EntryMost market entry consultants hand over a report and an invoice. ebs. embeds as your local execution partner — bringing 15+ years of sector expertise, active industry relationships, and commercial accountability from the first engagement.
Start the ConversationFive specialist capabilities, one focused outcome: your product sold, specified, and installed across Australia and New Zealand at scale.
A structured, risk-managed pathway into Australia and New Zealand — from initial market research through to first qualified revenue.
For manufacturers already present in-market but not growing at the expected rate. We build the systems, pipeline, and activities that turn presence into consistent performance.
The capability no other consultancy provides. 15+ years of participation in AS/NZS standards development means we don't just guide compliance — we help shape the environment your product competes in.
We identify, qualify, and activate the right distribution and installation partners — building a channel that delivers consistent sell-through across the entire Australian and New Zealand market.
Technical storytelling that earns trust with engineers and architects. Demand generation campaigns built specifically for the construction industry — not adapted from it.
Refined across 50+ international market entry and growth engagements in the ANZ building materials sector.
Deep-dive into your product, compliance status, commercial ambitions, and competitive position. A frank, expert assessment of the real opportunity and the real challenges.
A market entry or growth strategy tailored to your product category — with channel recommendations, compliance roadmap, revenue projections, and a prioritised action plan.
We execute. Distributor engagement, specifier outreach, pipeline development, marketing campaigns, compliance submissions — all hands-on, tracked against milestones.
Expand distribution, deepen key accounts, and build the local market presence that delivers compounding revenue growth well beyond the initial engagement.
You have a proven product and a successful home market. You're ready to enter Australia and New Zealand but lack local presence, regulatory knowledge, and established relationships. We become your local team from day one.
Your product is in the market but not growing at the pace the opportunity demands. Distribution is patchy, pull-through is inconsistent, and the pipeline is thinner than it should be. We diagnose, fix, and accelerate.
Engineered and technical building products — structural systems, façade materials, waterproofing, insulation, cladding — that require expert specification marketing, technical sales support, and a deep sector understanding to compete.
Most consultancies provide frameworks and recommendations. ebs. provides embedded expertise, active networks, and commercial accountability — from the first conversation to the first invoice your customer pays.
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Read ArticleBook a free 45-minute strategy call. We'll give you an honest assessment of your opportunity, your challenges, and exactly what it would take to capture the market — no obligation, no pitch.
Tell us about your product and your goals. We'll respond with an honest assessment of the opportunity and what it would realistically take to capture it.